Professional sports analysis, coaching and learning on demand — across 30+ sports. What used to take hours of research, planning and preparation now takes minutes, giving coaches, clubs and learners expert-level support for a fraction of the cost. Built for the UK, Ireland and Europe, in any language.
Pick a sport to see an example of the AI analyst at work. These are illustrative demos — the real thing answers your exact questions, live.
DGM AI Sports delivers professional-grade analysis on demand to customers across the UK, Ireland and Europe, with a suite of premium AI capabilities.
Formation breakdowns, pressing patterns, set-piece analysis explained clearly.
Race strategy, aerodynamics, tyre management, car setup — covered in depth.
AI predictions backed by form, stats, head-to-heads, and current context.
AI searches the web in real-time for current scores, managers, drivers, standings.
Upload screenshots, tactics boards or telemetry — AI sees and analyses them.
Upload PDFs — match reports, scout dossiers, race data. AI reads and analyses.
Switch between Analyst, Pundit, Coach, Statistician, or Engineer voices.
Ask in any language — the AI replies in your language automatically. Built for the UK, Ireland and Europe.
Your conversations are saved locally and persist across sessions.
DGM AI Sports gives professional customers two distinct AI tools — one for performance, one for the business of running a sporting organisation.
Included on every plan
Your tactical brain. Match analysis, training sessions, opponent prep, debriefs, racecraft, race strategy and live results — expert coaching across 30+ sports, in any language.
Club, Pro Club & Business plans
Your commercial brain. Sponsorship and revenue strategy, fan engagement and marketing, market and competitor analysis, media planning, and funding — like having a commercial director on demand.
Learn more about the Business Tool →The AI Business Tool is launching soon and is included with Club, Pro Club and Business plans.
DGM AI Sports is an AI-powered sports analysis platform founded in 2026 by D G MCCLEAN LTD. Headquartered in Northern Ireland, we serve customers across the UK, Ireland and Europe — from individual coaches to sports clubs and organisations.
Our platform uses Claude Opus 4.8, the most advanced AI available, to provide instant tactical breakdowns, match predictions, and deep statistical insight across 30+ sports — from football and motor racing to cricket, basketball, GAA, tennis, rugby, and beyond. With live web search, image analysis, document understanding, multiple expert personas, and support for any language, what used to take hours of research now happens in a conversation.
For individuals — coaches, students, podcasters, and analysts across the UK, Ireland and Europe, in any language. For businesses — sports clubs, broadcasters, media outlets, coaching networks, and educational institutions across the region.
We're built on the belief that AI should make expert sports knowledge available to everyone — anywhere in the world.
Built for serious coaches, clubs, college programs and organisations. Every plan starts with a 7-day free trial. Cancel anytime.
For larger setups — talk to us and we'll build the right plan around you.
For larger clubs and academies (25+ users). Full access including the AI Business Tool, priority support and onboarding.
Contact Us →For sports media, broadcasters, analysts and commercial teams. Tailored access and custom pricing.
Contact Us →For leagues, federations, governing bodies and large clubs. Book a demo and we'll build a plan around you.
Contact Us for Demo & Pricing →Looking for a specific sport, a custom package, or something not listed here? Contact us — we cover 30+ sports and can tailor a plan to you.
Custom solutions for sports media, clubs, analysts, and broadcasters.
Generate analysis content, match reports, and tactical breakdowns at scale.
Get in touch →Tactical analysis tools for coaches, scouts, and performance analysts.
Get in touch →Bulk API access for data analysis, research projects, statistical modelling.
Get in touch →⚠ AI-Generated Content: All content is AI-generated and may contain errors. Always verify from official sources. DGM AI Sports is not affiliated with any sports league, club, team, or governing body. Nothing on this platform constitutes professional sporting, coaching, betting, or financial advice.